Permodalan ASSAR Sdn Bhd (PASB)

Est 1994

Our Story

Incorporated in February 1994, Permodalan ASSAR Sdn Bhd (PASB) is a state-owned investment holding company (GLC) with a well-diversified portfolio of investments in Financial Services, Property Development, Construction & Construction Materials, Agro Based and Ancillary Investment.

In 2023, the PASB group completed its restructuring exercise and launched a new strategic plan. These two initiatives, together with a concerted effort to strengthen the governance framework and rationalise cost, is repositioning the group for sustainable profitability and financial growth.

We are fixated on a clear strategic direction: moving towards becoming an investment holding company with investments in businesses with strong recurring income and dividend yield. This entails moving away from direct business operations, to mitigate operations and mismanagement risks and reduce costs, and for PASB to eventually be a strict investment holding company.

VISION

  • To provide sustainable competitive dividends to unitholders and stakeholders.

MISSION

  • To act as a parallel investment vehicle and safety net for the state-sponsored unit trust funds known as ASSAR Funds.
  • To strengthen PASB’s commercial capabilities through sustainable investment strategies that integrate ESG consideration, create long term value and generate recurring financial returns.
  • To invest in human capital and reward staff contributions that drive organizational performance.
  • To achieve operational excellence by investing in digital transformation.

MOTTO

  • Towards a sustainable future.

CORE VALUES

S.U.S.T.A.I.N

  • S – Sustainability & Stability
  • Inclusivity, collaboration, and valuing diverse perspectives to foster innovation.

  • U – Unity & Understanding
  • Long-term resilience through sustainable growth aligned with Sarawak’s PCDS 2030.

  • S – Strong Governance & Stewardship
  • Transparency, accountability, and ethical practices ensuring trust and resilience.

  • T – Transparency & Trust
  • Open communication and information sharing to build confidence and credibility.

  • A – Accountability & Agility
  • Ownership of results with flexibility to adapt to changing environments.

  • I – Innovation & Initiative
  • Creativity and proactive actions driving continuous improvement and competitiveness.

  • N – Nurture & Network
  • Developing talent and building collaborative internal and external partnerships.